Marketing

As brands rush to tell consumers about what electric vehicles can offer, Ford Motor Co. is trying to bring “frunk” into the cultural lexicon. “Frunk” is slang for front trunk, or the empty space under the hood where most gasoline-powered vehicles have an engine. The frunk is representative of how the arrival of mainstream EVs
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Can a bunch of college students solve some of the most vexing automotive engineering challenges facing the industry? Over the next four years, 15 universities across North America will be competing to engineer the most efficient battery-electric vehicles possible while combining connected and autonomous tech — and keeping them fun to drive for consumers. The
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The North American International Auto Show will return to Detroit with a focus on electric vehicles and emerging technology as well as activations including street course ride-alongs on the Grand Prix’s future downtown circuit. There will also be five active tracks inside Huntington Place, whose main show floor is sold out for the reimagined auto
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Lincoln Motor Co. may have stumbled onto its next slogan. Oscar-winning actor and brand spokesman Matthew McConaughey was on hand for the reveal of the Lincoln Star concept in Los Angeles last week, conducting an unscripted question-and-answer session with Lincoln President Joy Falotico. Things got a bit philosophical when she asked McConaughey what makes a
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NEW YORK — Alfa Romeo is taking its new Tonale crossover on the road. The Italian brand, which is looking for an awareness boost to juice stagnant sales, wants consumers to have a hands-on experience with its first electrified entry ahead of the Tonale’s U.S. release in early 2023. The model will have plug-in hybrid
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NEW YORK — The New York International Auto Show is bustling again. It was a long road to get here, and the dire circumstances of two years ago, when COVID-19 forced a sudden hiatus for one of the industry’s premier launch pads, illustrate just how far the show’s journey back has been. The 2020 event
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DETROIT — Ford Motor Co. will launch its F-150 Lightning electric pickup April 26, CEO Jim Farley said Wednesday on Twitter. The automaker plans an event that day at the Rouge Electric Vehicle Center in Michigan to celebrate the official start of production and first customer deliveries, which are expected soon afterward. “We will be
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Dealership sales departments have traditionally feasted on bountiful digital marketing budgets and tactics while fixed ops departments had to nibble on the leftover scraps, usually in the form of “spray-and-pray” direct-mail campaigns. But that dynamic is changing. Fast. “We’re on the cusp of an advertising revolution in fixed ops,” says Alexi Venneri, co-founder and CEO
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PHOENIX — A steady cadence of new advertisements during key events made March the best month for GMC Hummer EV reservations since the SUV version was unveiled a year ago. “Awareness is a big thing, and I think that is on our side,” said Duncan Aldred, global vice president of Buick-GMC. GMC during the NBA
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A teenage driver’s twister trouble has resulted in a new Chevrolet Silverado. When Riley Leon, 16, drove through a powerful tornado on his way home from a job interview last month, his red Silverado flipped multiple times before landing upright on the road and he drove to safety, according to media reports. Leon was not
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Millions of people have driven their Toyota to a shopping mall, but few have actually driven right through the middle of one. Toyota Gazoo Racing organized a drift race through a dead mall for a video to promote the 2022 GR86. Three frigid days of filming at the Charlestowne Mall in St. Charles, Ill., left
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BrightDrop, General Motors‘ electric delivery van business, has changed the names of its two electric vans and its electric delivery cart. The BrightDrop EV600, the larger of the two vans, will be called the BrightDrop Zevo 600, and the EV410 will be dubbed the BrightDrop Zevo 400. “We chose Zevo because it contains ZEV (Zero
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Porsche is looking to advance itself in the world of in-vehicle entertainment — at least at its in-house playground in Southern California. It’s now offering a virtual reality gaming experience — for passengers, not drivers — at its Porsche Experience Center in Los Angeles. The program, created in collaboration with the tech startup Holoride is
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Buick appears to be rearranging its shields. The General Motors brand recently filed a trademark application that shows the three shields in its logo aligned horizontally instead of diagonally, and no longer overlapping. The shields also lose their diagonal stripe in favor of a curved line, and there’s no ring around the trio. (Jalopnik thinks
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General Motors is pulling back the curtain to show viewers the genesis and development of its first electric pickup, the GMC Hummer. A one-hour documentary called Revolution: GMC Hummer EV will premiere Sunday, March 27, on the History Channel, GMC and A+E Networks said last week. The film shows how the GM team launched the
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